Privacy Policy  
Effective Date: April 9, 2025

Ageless by Prim (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and disclose personal information obtained through our website: agelessbyprim.ca, and through any communication with our clinic.

1. Information We Collect  
We may collect personal information that you voluntarily provide, including:  
- Your name, email address, phone number, and location  
- Medical history or health-related information submitted through forms  
- Appointment requests or inquiries  
- Payment or billing information (when applicable)  

We also collect non-identifiable information through website analytics tools (like Google Analytics) such as:  
- IP address  
- Browser type  
- Pages visited  
- Time spent on our site  

2. How We Use Your Information  
We use your information to:  
- Respond to inquiries and provide requested services  
- Schedule and manage appointments  
- Send newsletters or updates (with your consent)  
- Improve our website and services  
- Maintain accurate patient records and comply with applicable laws  

3. Consent  
By using our website or submitting your information, you consent to the collection and use of your personal information as outlined in this policy. You may withdraw consent at any time by contacting us (see Section 7).  

4. Third-Party Services  
We may use trusted third-party providers (such as analytics platforms or email marketing tools) to assist us in operating our website and providing services. These providers are bound by confidentiality and are only given the information necessary to perform their services.  

5. Data Security  
We take reasonable steps to protect your information from loss, misuse, or unauthorized access. While no system is 100% secure, we follow industry best practices and maintain safeguards to protect sensitive data.  

6. Accessing and Updating Your Information  
You have the right to access, correct, or request deletion of your personal information. To make such a request, contact us directly (see Section 7).  

7. Contact Us  
If you have any questions or concerns about this Privacy Policy or your personal information, please contact:  

Ageless by Prim  
Phone: (403) 388-7088  
Address: 4055 4 Ave S, Lethbridge, AB T1J 4B5  
Email: jerilyn@primhealthandbeauty.ca  

8. Changes to This Policy  
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date.